Color in web design

No matter how many arguments there are on this topic, we can say with confidence that the right choice of color in the design of a website, blog or online store plays a very important role.

However, many site owners do not pay due attention to this detail. For them, the priority points are the correct optimization of the site and good promotion. Although for the same visitors, a beautiful design and comfortable use leads to a greater conversion rate.

Therefore, along with SEO optimization, it is necessary to pay attention to the design development.

Incorrectly selected colors can simply negate all your efforts in promotion, as visitors will find the design dull, unpleasant and will simply leave your site. This will increase your ward's bounce rate.

To prevent this from happening to you, I suggest that you familiarize yourself with the characteristics of colors, and perhaps you will learn something for yourself. So, let's get started.

White is the most popular color. It symbolizes purity and simplicity of solutions. This color is suitable for any type of site, it is a universal color. Remember one thing: there is not a lot of white.

Gray color is suitable for serious author's sites that do not imply any humor or any entertainment. Gray colors are inherent in sites about electronics, real estate and cars. About everything related to metal.

Black the same color is better not to use in the design at all, it very much loads the emotional state. But if you can offer a contrast of black background with colorful pictures, then this can play very well.

Blue color is ideal for sites of tourist topics, recreation, travel. Since many people associate it with the sea and water. Thus, it relaxes and creates the effect of calmness.

Gold and purple colors are rich colors. If we talk about gold, these are men's colors, while purple is female and is perfect for women's sites. As you may have noticed, most of these sites use it.

Red and orange colors are well suited for sites with culinary themes, as they cause visitors to have an appetite. In addition, they are cheerful and cheerful colors, full of positive emotions.


14 January 2020

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