What is one of the main objectives of the business plan for the organization? This is to introduce potential business partners and investors with the future business, its prospects and goals. Therefore, some basic (key elements) must attend a mandatory basis, which will form the basis.

Requirements and standards

In any case it requires a certain start. If we talk about our topic, then this role is used or the introduction of a brief description. What should be in this section:
• Initiator of the project
• The purpose of the future organization
• The essence of the process, which will be the basis of activities (making a profit)

You can not start a business, just for the fact that it existed. It is necessary to be clear about what the problem or difficulty, it will be addressed. For example, in the region of a shortage of the material - so it is advisable to form a new company, which will play the role of supplier. The problem - the lack of resources in some companies in the market. The goal - to solve this problem. Perhaps it is written a few sloppy, but I think the essence is clear. Your company should carry some benefit.

Hence another key element of the business plan for the organization. Namely solutions to selected problems. That is a direct description of the process of providing goods or services for sale. Requirements that can be presented to this section: a detailed review of the implementation process, a description of all the steps.

It is mandatory to be included a section which contains the target audience of consumers. We need a detailed description of the market segment, income prospective buyers, etc. This requirement is not taken from the ceiling - in the process of business planning is necessary to clearly understand who will be interested in your products. And to have a plan of action designed to meet the needs of its customers.

Business plan of the organization can not do without an analysis of future competitors. Remember the saying "know your enemy in the face." If you do not provide an analysis of the area, with great certainty we can say that your business will fail. We must be clear about whom you will be competing. Know the strengths and weaknesses of the companies working in the related field. And to understand how this information can be used. For example, on the basis of misses rivals, you can develop a new approach to the process of the sale of goods, which will be your competitive advantage.

Have the financial part - another requirement. After all, the purpose of any business organization is profit. Consequently, it is necessary to carry out a deep analysis of this area. Starting from the required investments, ending approximate payback periods. Include in this section the calculations ROI- percentage of the expected return on investment. This will be especially interesting to your investors.

To summarize

A detailed description of the key elements that can be found in the material structure of the business plan.

In any case, the organization's business plan must conform to generally accepted norms and standards. And it should not depend on the area in which the company plans to implement.