In today's world, it is no longer possible to talk about efficiency in any field without showing how marketing, through its methods and tools, contributes to this efficiency.
It is practiced on such a large scale and with such intensity that we say it has become universal.
Universality can be synthetically reasoned by three aspects:
In conclusion, marketing is universal because it has an amazing ability to adapt to different situations.
Of course, marketing will be in our lives as long as there is an interested factor, the target environment, the product offered, the monetary payment associated with the efforts made.
Among the most important challenges that marketing will face in the future are the following: