The marketing plan describes the company's strategy to acquire new customers, communicate with existing customers and promote the brand.
Marketing plan ensure that each marketing initiative will be executed in accordance with the overall strategy, ensuring maximum return on investment and efficient use of time and resources.
Every business has unique needs and point of sale.
But at the same time they can all be reduced to three main objectives:
To accomplish these tasks, businesses must ask themselves two questions that will be important in determining the direction and scope of their efforts:
Some companies focus on product-specific campaigns, while others have sufficient appeal to promote their brand, and these are points to consider in a marketing plan.
The Comprehensive program provided by the marketing plan is a set of tools to balance the main objectives and available resources.
Possible strategies include:
Whatever methods are used, they should be identified and evaluated using first principles, related indicators, total costs and benefits, including opportunity cost analysis.